What do market price ranges look like?
The ranges below are drawn from independent industry aggregations and are not a GlareAR price list. Their width shows that scope drives price far more than any rate card.
Market range for producing one web-optimized 3D model per product; 2,000–10,000 USD for complex multi-part industrial products
Source: CPQ3D, 12 sağlayıcı fiyat karşılaştırması (2026)
Market range for custom 3D configurator development: single product 4,000–10,000 USD, multi-option with rules and live pricing 10,000–30,000 USD, enterprise CPQ above 30,000 USD
Source: Hontran, 2026 fiyat aralıkları derlemesi (2026)
What line items make up the cost?
| Line item | What it covers | What inflates it |
|---|---|---|
| 3D model production | CAD preparation, retopology, PBR texturing | No CAD available, multi-part geometry, moving parts |
| Variant setup | Material layers, part alternatives | Rule-dependent combinations (invalid pairings) |
| Format output | glTF/GLB + USDZ production and optimization | Tight mobile file size budget |
| Viewer / configurator | Interface, selection logic, scene setup | Live pricing, stock and cart integration |
| E-commerce integration | Template embedding, variant binding | Platform without native 3D support |
| Maintenance | Adding new products and variants | Frequently changing range |
What actually drives the budget?
The common assumption is that cost scales with product count. In practice the driver is whether variants are rule-dependent. Colour and finish variants are resolved at the material layer and add little to model cost, whereas rules of the form "this body cannot be paired with that door" require a separate logic layer in the configurator, and that layer sets the cost.
- Colour/finish variants derived from one geometry: low cost increase
- Part variants with different geometry (different handle, different legs): model work per part
- Rule-dependent combinations: separate logic layer in the configurator
- Live pricing and stock binding: additional e-commerce integration work
How do you calculate return on investment?
Return comes from two places: conversion lift and return-rate reduction. Return reduction is the one most brands overlook, yet in high-return categories such as furniture and appliances it can outweigh conversion lift on its own, because the cost of a return includes reverse logistics and refurbishment.
Return rate for furniture and home category — the highest of all e-commerce categories
Source: Branvas, E-ticaret İade Oranı Karşılaştırması (2025)
For the calculation to mean anything, the baseline must be measured: current conversion rate, current return rate and average cost per return. Without those three numbers the ROI calculation rests on guesswork. GlareAR therefore recommends starting with a limited product group and measuring impact there first.