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SMALL APPLIANCES

3D product experience for small domestic appliances

Counter footprintAttachmentsColour variantsWebAR
SUMMARY

Buyers of small electrical appliances ask two questions: how much counter space it takes, and what comes in the box. GlareAR builds a WebAR experience that shows the product on the counter at 1:1 scale, plus a 3D viewer where attachments can be inspected individually. Attachment and colour variants derive from a single geometry.

What do buyers of small appliances want to know?

The category is not a shrunken version of large appliances. For a built-in oven the question is "will it fit the cutout"; for a coffee machine it becomes "how much counter space does it take and will it clear the wall cabinet". Height is the dimension most buyers cannot estimate from a photo, and it drives returns. AR answers it before purchase.

The second question is what is in the box. Blenders, food processors and coffee machines sell with attachments, and buyers struggle to work out which attachment does what from the product description. In a 3D viewer, attachments are presented as separate objects and can be inspected one by one.

How is the attachment and variant structure built?

ElementModelling approachShopper experience
Main bodyOne geometry, shared across variantsRotatable 3D view
Colour variantMaterial layerInstant change, no file reload
AttachmentsEach attachment a separate objectCan be shown and hidden individually
Dimension checkGeometry bound to CAD dimensions1:1 placement on the counter in AR

Is WebAR actually used in this category?

What determines AR usage is the product's price band and how much the buyer hesitates. On low-priced, low-hesitation products shoppers do not bother opening AR, and even viewer interaction stays low. On products that occupy permanent counter space and are visually prominent, such as coffee machines and stand mixers, AR usage rises noticeably. GlareAR therefore does not recommend a single approach for the whole category, but assessing per product where AR earns its place.

%94

Higher conversion rate for products with 3D/AR content versus products without

Method: Comparison of product pages with and without 3D/AR content across Shopify's merchant network

Source: Shopify (2020)

FAQ

Common questions on this topic

What does a 3D product experience achieve for small appliances?

It answers two questions. First, dimensions: how much counter space the product takes and whether it clears the wall cabinet cannot be estimated from a photo and is a frequent return reason; AR shows it at 1:1 scale. Second, box contents: attachments are presented as separate objects in the 3D viewer and can be inspected individually.

Does it make sense to add AR to every product?

No. The payoff from AR is proportional to how much the buyer hesitates. On low-priced, low-hesitation products shoppers do not open AR at all, while on products that occupy permanent counter space usage rises noticeably. GlareAR recommends starting with the products that meet that criterion rather than the whole range.

Can attachments be shown individually?

Yes. Each attachment is produced as a separate 3D object and can be shown or hidden individually in the viewer. This turns the "what is in the box" information from body text into something visual, which helps most on multi-attachment products such as food processors, blenders and coffee machines.

My range is large — where should I start?

Rather than moving the whole range to 3D at once, GlareAR recommends starting with the products that carry the most traffic and the highest return rates. Those are where impact is measured fastest and investment returns soonest. Once the first group is measured, the rest of the range can be decided on data.

For all questions see the FAQ page.

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