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3D configurator and WebAR for home appliance brands

CAD → glTF/USDZWebARBuilt-in fitKumtel
SUMMARY

GlareAR builds 3D product configurators and WebAR experiences for the home appliance and built-in categories. The integration delivered for Kumtel Home Appliances reported an 84% sales lift and a 70% reduction in returns. The production chain starts from CAD data and ends with web-optimized glTF/GLB and USDZ output.

Why does 3D and AR behave differently in home appliances?

In appliance purchases the deciding question is not aesthetics but fit: "Will this oven sit in my counter cutout?", "Will this fridge door line up with my cabinets?". A 2D photo cannot answer these questions because a photo carries no scale. AR places the product into the buyer's own kitchen at 1:1 scale and answers the question directly.

The second characteristic of the category is variant density. A single built-in oven model sells in stainless, black glass and white finishes, and each variant traditionally needs its own studio shoot. GlareAR produces one 3D model and derives every variant from it by swapping material channels.

%94

Higher conversion rate for products with 3D/AR content versus products without

Method: Comparison of product pages with and without 3D/AR content across Shopify's merchant network

Source: Shopify (2020)

What results came out of the Kumtel integration?

GlareAR's reference in the home appliance category is Kumtel Home Appliances. The scope of the integration, the reported results and the implementation steps are detailed on the Kumtel case study page.

MetricReported resultSource
Sales lift84%GlareAR – Kumtel case study
Return reduction70%GlareAR – Kumtel case study

These figures are GlareAR's own client data, not a category average; results vary with product range and traffic profile.

How is a home appliance 3D model produced?

  1. CAD preparation: The brand's manufacturing CAD files (STEP, IGES, SolidWorks) are collected. CAD data carries millions of polygons for manufacturing and cannot be used on the web directly.
  2. Retopology and optimization: The model is rebuilt for the web while preserving the visual silhouette, targeting a polygon budget that runs smoothly on mobile devices.
  3. PBR texturing: Brushed stainless direction, glass reflection and plastic surfaces are defined through physically based rendering material channels. Variants are derived at this layer.
  4. Format output: glTF/GLB is produced for the web and Android, USDZ for iOS AR Quick Look. Both formats come from the same source asset.
  5. Integration: An embedded viewer and AR trigger are added to the product page, and variant selection is wired to the store platform's variant structure.

Which e-commerce platforms can it integrate with?

GlareAR output is produced in standard formats and is therefore platform independent. A dedicated integration page covers Ticimax and İdeasoft, widely used by home appliance brands in Turkey.

  • Shopify — native 3D model support and AR button
  • Ticimax, İdeasoft, İkas — viewer embedded into the product page template
  • WooCommerce, Magento — embedding at plugin or theme level
  • Custom storefronts — direct HTML embed
FAQ

Common questions on this topic

Can AR really verify dimensions for built-in appliances?

Yes. GlareAR models are derived from manufacturing CAD data, so they carry real dimensions and are placed into the AR scene at 1:1 scale. A shopper can point their phone at the counter and see whether the product fits the cutout. Measurement precision depends on the device's AR sensors and can deviate by centimetres, so GlareAR recommends keeping a dimension table on the page as well.

How long does it take to produce a 3D model of an appliance?

It depends on CAD quality and variant count. With clean CAD data available, production for a single product takes a few working days; if no CAD exists and the model must be rebuilt from reference photography, it takes longer. A firm timeline requires scoping against the product range and file inventory.

How many colour variants can be derived from one model?

In practice there is no limit. Variants are material-layer changes rather than geometry changes, so stainless, black glass, white and anthracite bodies all derive from the same geometry. Variants with different geometry, such as a different handle, count as separate model work.

Do 3D models slow down the product page on mobile?

Not when implemented correctly. GlareAR produces models with compressed geometry and textures, and the viewer lazy-loads: the model file downloads only once the shopper interacts with the viewer, so the initial page load is unaffected.

For all questions see the FAQ page.

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