December 28, 2023 — 6 min read — Case Study

Case Study: 60% Conversion Lift via 3D Configurator

Real-world field metrics and performance results from implementing 3D configurator technology for a furniture retailer.

By GlareAR Team

Case Study: 60% Conversion Lift via 3D Configurator

Background & Retail Challenge

Custom furniture retailers often struggle to showcase thousands of fabric, wood finish, and leg variations. Limited static catalog photos lead to buyer indecision and high order cancellation rates.

The 3D Configurator Solution

GlareAR engineered a WebGL 3D configurator supporting instant real-time material swapping across 50+ fabric textures and finishes, coupled with instant WebAR room placement.

Measured Commercial Results

60% net increase in checkout conversion rates.
35% increase in Average Order Value (AOV).
6.5x lift in product page dwell time.

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